February 23, 2012

Twitter bites Sports Stars – Stephanie Rice loses Jag and Kevin Pietersen eats humble pie

Stephanie Rice will need to find something else to lean on as Jaguar are about to take their car back.

Australian swimming star Stephanie Rice and England cricketer Kevin Pietersen are the latest in a growing line of high profile sporting stars to get into serious trouble over Tweets.

Stephanie Rice the girlfriend of Wallaby first five eigth Quade Cooper tweeted in delight after the weekends outstanding last minute win over the Springboks. Her choice of words? ”Suck on that faggots!”

Kevin Pietersen after finding out he was dropped from the current England limited overs squad, decided to share with twitter what a “f**k up” the whole thing was. Apart from the language the official announcement hadn’t been made yet.

Kevin Pietersen got off the lightest of the two only having to appear before the England and Wales Cricket Board, apologise and pay a fine.

Olympic gold medalist Stephanie Rice normally a media savvy individual has had her lucrative product endorsement with car maker Jaguar torn up and the complimentary Jag is about to be repossessed, after the company decided her homophobic slur did not fit with their image.

What is it about twitter that turns smart people into dunces in a flash? The immediacy of it has to be the chief cause. Normally these high profile celebrities talk in public in carefully stage managed settings with advance warning about the subject matter.

With the advent of twitter, they suddenly have unbridled access to the world. There is no public relations filter or media advisor involved this is real genuine emotion in real time.

For many of us who follow the media the procession of spoon fed sanitised answers from higher beings gets a bit predictable after a while.

At least with the advent of twitter we can get glimpses of the real person behind the facade. Instead of celebrating the reality of what these sporting stars think and feel they are castigated in public for daring to not live up to a false politically correct image of their persona that has been created by others.

The weird era of freedom of speech and thought that twitter has brought in is on one hand to be celebrated, but on the other it is disappointing that there are no higher noble causes or ideals being debated in the public arena – just ill-judged emotive language.

At the end of the day it is the organisations or businesses that the stars are contracted to that pay the bills. In our world, those that pay the money get to decide what tune their charges sing.

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