September 23, 2014

Cathay Pacific delays ad campaign after staff photo scandal

This is the only one of the photos we are willing to publish and even that is pushing our boundaries a bit.

Cathay Pacific looks likely to delay a global marketing campaign, after photographs of crew members engaging in a sexual act on a plane were published.

The airline was due to launch the campaign in September with the tagline “meet the team who go the extra mile to make you feel special”.

“We are thinking of holding the campaign back for a little while because the timing doesn’t suit us at the moment.” a spokeswoman said.

On the contrary newswarped thinks that the ‘official’ campaign is extremely complimentary to the viral one on the net at the moment.

Last week, the Hong Kong-based airline announced that two crew members photographed in “compromising situations” were no longer working for the company.

Well isn’t that just typical of a major corporate to shot the very people who have given it massive publicity exposure which is a pittance comapred to the cost of the official marketing campaign. Who is looking after the companys profits better?

Chinese language newspapers who have published the photo’s say the woman in the photographs was a flight attendant and the man a pilot, both of whom were working for Cathay Pacific.

They allege the photographs were taken in the cockpit of a Cathay Pacific plane.

Cathay’s chief executive, John Slosar, said there no evidence to suggest that the incidents happened on any flights while airborne.

“I find any behaviour that recklessly soils the reputation of our company or our team members as totally unacceptable,” Mr Slosar said in a statement.

Well something was certainly getting “soiled”.

In a bizrre twist the airline is in the process of handing over details of its internal investigation to Hong Kong’s Civil Aviation Department. I am sure the civil aviation department is desperate to get their hands on that. The safety of the airways has been severely compromised.